About Us

Founded in 2005, Enterprise Sports Group Pte Ltd (ESG) is a leading marketing agency based in Singapore. ESG is an associate of Kingsmen Creatives Ltd, a global SGX listed communication design and production group.

In the past 14 years, ESG has been involved in the B2B space and have established an extensive corporate network of more than 1,000+ companies locally and regionally.


Mr Terence Khoo, Founder and Managing Director

Since graduating with a law degree from the University of Sheffield, Mr Khoo has been devoted to the business of sport after his illustrious sports career as a National Athlete. He represented Singapore in Rugby from 1988 to 2000 and was Captain for several seasons.

He has always been passionately involved in the pursuit of sporting excellence and has enjoyed various sporting appointments including General Manager of the Singapore Rugby Union, General Manager of Octagon RTA and Director of Sports Business at the Singapore Sports Council before establishing ESG in 2005

Mr David Sim, Executive Director

As an Executive Director of ESG, David Sim heads the company’s commercial rights and sponsorship drive. A Dean’s List graduate in Business Studies (Marketing) from Nanyang Technological University (NTU), David was a key member of the Sports Business Division at Singapore Sports Council. He played a pivotal role to grow the Standard Chartered Singapore Marathon from humble beginnings in 2001 to an iconic national sporting event today.

David also created the Women 10K and the Cold Storage Kids Run to become Asia’s largest Women’s and Kids’ running event respectively. He is now actively developing regional markets including China and Hong Kong for ESG.

As an avid sportsman, David has captained the Home United Under-16 Football team and the NTU Varsity Football team. In 2001, he represented Singapore in the ASEAN University Games as Vice-Captain of the Singapore Combined University Soccer Team.

Mr Benedict Soh, Executive Chairman, Kingsmen Creatives Ltd

Mr. Benedict Soh is the Executive Chairman and co-founder of Kingsmen, a leading communication design and production group that is listed on the Main Board of the Singapore Exchange, with 18 offices across Asia Pacific and the Middle East. Its main business segments comprise retail & corporate interiors, exhibitions & events, thematic & museums, and alternative marketing. Mr. Soh spearheads the strategic planning and business development of the Group and has over 40 years of experience in the design and production of interiors and exhibits.

Within the industry, he is actively involved as a member of the Investment Panel of Spring Seeds Capital and the International Action Crucible of IE Singapore. A strong proponent of education, Mr. Soh is Chairman of Tourism & Hospitality Programmes and a member of the Academic Advisory Board at MDIS. He is also a member of the School Advisory Council of Northbrooks Secondary School and a past president of the Rotary Club of Pandan Valley.In 2012, he was honoured with the Lifetime Achievement For Outstanding Contribution to Tourism by the Singapore Tourism Board.