News & Events

BWF is pleased to partner with LiNing, Red Bull China and Chery China in showcasing some of badminton’s premier tournaments with these seven Major Events throughout the four years from 2013 to 2016.

The third edition of the BWF World Superseries will be branded the “MetLife BWF World Superseries”, with the global insurance company signing as title partner for four years.

The Badminton World Federation (BWF) is pleased to welcome on board OSIM, a global leader in branded well-being and healthy lifestyle products, as the Title Sponsor of the BWF World Super Series.

SNOC’s partnership with SingTel from 2012-2016 and Samsung from 2012-2015. Samsung being the exclusive wireless communication equipment company to be associated with SNOC and the Partner Athletes and SingTel is the sole and exclusive telecommunications company.

BWF President Poul-Erik Høyer has been knighted by Denmark's Queen Margrethe II in her 75th birthday honours.


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Latest News

10th Anniversary Marks Significant Milestone for ESG
ESG appointed as exclusive commercial agency of the HSBC Singapore Rugby Sevens 2016-2019
ESG secured Volvo as the Official Automobile of the HSBC World Rugby Singapore Sevens
BWF News - Høyer Receives Knighthood
ESG secured first Airline Partner for Badminton World Federation
ESG secured the first title sponsor, Singapura Finance


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