It’s now OSIM BWF World Superseries!

The Badminton World Federation (BWF) is pleased to welcome on board OSIM, a global leader in branded well-being and healthy lifestyle products, as the Title Sponsor of the BWF World Super Series. The three-year deal, which begins in 2011, will include all 13 events in the BWF World Super Series calendar including the BWF World Super Series Finals. The agreement means the BWF World Super Series will now be known as OSIM BWF World Super Series. Following a review of its events in 2010, the BWF decided to introduce a two-tier Super Series circuit – the Super Series Premier and Super Series for the 2011-2013 seasons.

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