MetLife Partners with BWF World Superseries

The third edition of the BWF World Superseries will be branded the “MetLife BWF World Superseries”, with the global insurance company signing as title partner for four years. Starting with the Korea Open next month, the new partnership includes the umbrella series sponsorship, where MetLife will be visible in the 12 BWF World Superseries events and the World Superseries Finals throughout the 2014 to 2017 tournament cycle.

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