Loyalty & Rewards

Acquire, engage and retain more customers with a robust Loyalty Program. We provide a cost-effective, one-stop solution to a successful program with more engagement and better experience, which in turn increases revenue and cash flow.

Our Integrated Services include:

  1. CRM System Setup
  2. Program Management
  3. Member & Merchant Acquisition
  4. Rewards, Privileges & Experiences

Some of our projects:

Changi Rewards

ESG has been appointed to secure & manage offers for Changi Rewards Program

  • Propose, acquire, contract and manage merchants for 1-for-1 deals, birthday treats and seasonal offers.
  • Bridge a strategic partnership between CAG and potential partners for a year long campaign.


Samsung Rewards

ESG was appointed by Samsung Rewards to procure Strategic Partners and offers for instant gratification and gamification. Users earn Points on every transaction made using Samsung Pay and use it to get rewards.

AIA Vitality

ESG was appointed by AIA Singapore to consult, acquire strategic partnership and activation for AIA Vitality.

  • ESG secured Cold Storage as the exclusive supermarket and consulted AIA on its activation programme with Cold Storage across 56 stores island-wide.
  • ESG secured Under Armour as the exclusive sports retailer.

UnionPay Travel Mate Asia

Acquired merchants and brands for UnionPay’sTravel Mate Asia and Asia Prestige Programme in 5 categories: Hotel, Dining, Shopping and Attractions. Over 150 merchants participated across 3 countries: Singapore, Malaysia and Bali.