Partnership Marketing

ESG recognises the benefits and influences between brands through partnership marketing. With our key insights and experiences, ESG serves brands by leveraging on sports as a platform, creating a faster way to open new doors of business opportunities.

ESG’s Partnership Marketing Expertise include:

  • Conceptualization of the Loyalty Programme
  • Creation of the Merchants Assets
  • Acquisition of merchants offers
  • Merchant Training & Relationship Management
  • Mystery Shopping & Complaint Management
  • Merchant point-of-sale communication

Some of our projects

Samsung Rewards

ESG was appointed by Samsung Rewards to procure Strategic Partners and offers for instant gratification and gamification. Users earn Points on every transaction made using Samsung Pay and use it to get rewards.

AIA Vitality

ESG was appointed by AIA Singapore to consult, acquire strategic partnership and activation for AIA Vitality.

  • ESG secured Cold Storage as the exclusive supermarket and consulted AIA on its activation programme with Cold Storage across 56 stores island-wide.
  • ESG secured Under Armour as the exclusive sports retailer.

UnionPay Travel Mate Asia

Acquired merchants and brands for UnionPay’sTravel Mate Asia and Asia Prestige Programme in 5 categories: Hotel, Dining, Shopping and Attractions. Over 150 merchants participated across 3 countries: Singapore, Malaysia and Bali.