ESG understands the symbolic relationship between brands and sports through sponsorship. With our key insights and experience, ESG can help brands harness the passion of sport and build a clear strategy to achieve measurable objectives.
ESG’s Sponsorship Consultancy & Activation expertise include:
- Sports Strategy
- Business Alignment
- Portfolio Audit
- Competitor Analysis
- Contract Negotiation
- Social Media Campaigns
- Experiential Marketing
- Direct Marketing
Some of Our Projects
UnionPay International – 28th SEA Games Activation
Courts – Liverpool Football Club
Courts appointed ESG to activate their Liverpool Football Club sponsorship in Singapore and Malaysia. Organized by ESG, the activation included a “Meet the Legends” tour where football fans had the rare opportunity to meet Liverpool FC players such as Steve Harkness, Robbie Fowler, John Barnes, Didi Hamann and Jan Molby. In addition to this, ESG also organized a Singapore football clinic program for both Singapore and Malaysia for the youth in 2012 and 2013. The football clinic gave the youths a one-of-a-kind football training experience under the top-notch guidance of world famous Liverpool FC coaches.
Chery (China) Meet & Greet
Chery (China) activated their sponsorship to the BWF Major Events by appointing ESG to organize a 16-city tour of badminton legends, Peter Gade and Taufik Hidayat in China. ESG also brokered and provided athlete management services during the tour. The successful activation brought in 2,000 people into the stores and 229 car sales over the 10-day period.