ESG Secures Volvo & Pan Pacific for HSBC World Rugby Singapore Sevens

The HSBC World Rugby Singapore Sevens have two more prominent backers. At the official announcement yesterday, Pan Pacific Singapore was unveiled as the official hotel, while Volvo was named as the official car of the two-day tournament, which will be held at the National Stadium on April 16 and 17. The five-star hotel will host Read More>>

ESG Secures Fiji Airways for HSBC World Rugby Singapore Sevens

Fiji Airways will be the official airlines of the HSBC World Rugby Singapore Sevens 2016, as Rugby Singapore – the events and commercial arm of the Singapore Rugby Union (SRU) – looks to bring fans in from around the world to the April 16-17 tournament at the National Stadium. The three-year partnership with Fiji Airways Read More>>

Fiji Airways will be the official airlines of the HSBC World Rugby Singapore Sevens 2016, as Rugby Singapore – the events and commercial arm of the Singapore Rugby Union (SRU) – looks to bring fans in from around the world to the April 16-17 tournament at the National Stadium.

The three-year partnership with Fiji Airways – which TODAY understands to be a part-cash, part in-kind sponsorship deal – comes as the country’s national carrier embarks on its maiden flight to Singapore on April 5.

Over 200 fans from Fiji have already booked their direct flights to Singapore, with more eager to come support their team, it was announced today (Feb 15) at the Singapore Sports Hub’s National Stadium.

Brokered by local sports marketing firm Enterprise Sports Group (ESG), the sponsorship deal will also see the Fijian sevens team – the reigning HSBC World Sevens Series champions who are one of the favourites for the gold medal at the Rio Olympics – staying back after the Singapore Sevens for two days to conduct coaching clinics for the Singapore national rugby sevens team.

“We are expecting 500 to 1000 Fijians (to fly via Fiji Airways) to come to watch the tournament here in Singapore. That is a conservative estimate,” said Aiyaz Sayed-Khaiyum, Fiji’s Attorney-General and Minister for Finance, Civil Aviation, Public Enterprises, Civil Service and Communications.

“Fiji Airways will be flying to Singapore for the first time soon, and it is a perfect time to partner Singapore Rugby and bring our fans in.

“We will discuss with the SRU to see how we can look at opportunities to collaborate on the sporting level. Perhaps we can see Fijians play in Singapore clubs to help raise the standard of rugby here too.”

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ESG Secures XiamenAir for Australian Badminton Open

More than shuttlecocks will take flight when the Australian Badminton Open hits Sydney again this year, running from June 7-12, 2016. Badminton Australia has today announced that China’s XIAMENAIR is the new title sponsor of the XIAMENAIR Australian Badminton Open. The new sponsorship deal comes as Badminton Australia launch local representation for the tournament at Read More>>

More than shuttlecocks will take flight when the Australian Badminton Open hits Sydney again this year, running from June 7-12, 2016.

Badminton Australia has today announced that China’s XIAMENAIR is the new title sponsor of the XIAMENAIR Australian Badminton Open. The new sponsorship deal comes as Badminton Australia launch local representation for the tournament at the Jackie Chan Film Gallery in Shanghai today, February 1, 2016.

The move into China will mark the first international launch for the Australian Badminton Open – Australia’s most prestigious badminton event.

The Australian Badminton Open has been secured for Sydney by the NSW Government, through its tourism and major events agency, Destination NSW. NSW Minister for Trade, Tourism and Major Events and Minister for Sport, Stuart Ayres said the announcement will provide the Australian Badminton Open with an enormous boost.

“This partnership, facilitated by Destination NSW, will see the Australian Badminton Open promoted in China, attracting more visitors to Sydney and Regional NSW for the event. In November, NSW became the first State to sign a Memorandum of Understanding with XIAMENAIR, with the airline now flying directly to Sydney five times a week. It is fantastic to see the relationship between our State and XIAMENAIR growing even stronger.”

XiamenAir Australian Badminton Open 2016Loke Poh Wong, Badminton Australia’s Board member and Tournament Director said: “We’re thrilled to welcome XIAMENAIR as the new title sponsor for the event, and it’s particularly exciting when we are launching in China and focused on increasing attendance at the event from the world’s badminton powerhouse.

The 2016 XIAMENAIR Australian Badminton Open Superseries will offer one of the most lucrative sporting prize pools in Australia, with US $750,000 up for grabs. It also gives athletes one of the last opportunities to earn the world ranking points needed to compete and improve their seeding at the Olympic Games in Rio in 2016.

Broadcast into more than 200 million homes globally in 2015, the event will bring with it an influx of players, officials and supporters from not just around Australia but the world.

XIAMENAIR started flying to Australia from November 30, 2015 – and is the first privately owned airline in China. Since it was founded the airline was honoured as “The Best Airline in Mainland China” six consecutive times, and has recently launched a new strategy “Fly High, Fly Far and Fly Outwards”.

“XIAMENAIR’s Title Sponsorship of the Australia Badminton Open is very timely as we expanded our flight route to Sydney in November 2015. With the deployment of the newest Boeing Dreamliner planes with the excellence in inflight services, the new XIAMENAIR route to Sydney has proven to be successful and well received by customers in Australia and China. With the partnership with the Australian Badminton Open, we hope to continue our good work in fostering better relationships between Australia and China through sports and travel, and to further our commitment to support the growth of badminton globally,” said Mr Zhao Dong, Executive Vice President, XIAMENAIR.

“XIAMEN fits so well with the ABO tournament. We’re excited about how this partnership, combined with the on the ground presence at the Jackie Chan Film Gallery, opens us up to China where the interest in badminton is phenomenal. There is already a lot of interest in our Australian tournament, and we attract the best of the Chinese player’s year on year. But with XIAMEN on-board, travelling to Sydney to see the tournament and all Sydney has to offer just got easier,” said Geraldine Brown, President, Badminton Australia.

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