Spearheading a New Season of National Steps Challenge™ Corporate Challenge SINGAPORE, 14 August, 2018 – Leading home-grown sports marketing agency, Enterprise Sports Group (ESG) has been appointed by Health Promotion Board (HPB) as the official corporate engagement agency for the National Steps Challenge™ Corporate Challenge 2019 to rally an upwards of 150,000 corporate participants to promote workplace health and wellness. In its 4th Season, the Corporate Challenge allows employees of all ages and fitness levels to participate in a collective effort to creating a healthier, happier and more cohesive workplace Read More >>
The Singapore Rugby Union (SRU) began a new chapter yesterday, as former national captain Terence Khoo was elected the association’s first new president in 11 years at the Delta Sports Complex.
Khoo, 46, had been up against incumbent honorary secretary Cheo Chai Hong, and won a vote by the SRU’s eight affiliated clubs at last night’s annual general meeting to succeed Low Teo Ping as president.
Said Khoo after the election: “I’m deeply humbled (by the result). It’s something I’ve prepared a lot for. “The first thing I need to do now is to tap on the expertise of my learned colleagues, Mr Low and Mr Cheo.”
Khoo’s main goal during his two-year term is simple: To get more people playing the sport.
“From the age group teams to the clubs to the national team, this pathway for young players needs a little bit of work,” said the managing director of sports marketing company Enterprise Sports Group.
As a former national player who featured for the Republic from 1988 to 2000, Khoo is also keen on improving the national team’s performance.
“Rugby here is defined by our national team, and I’ve seen some results that I’ve been less than excited about,” he said.
Low took charge in 2006, with SRU then a bankrupt organisation rocked by an embezzlement scandal, and served for 11 years in the absence of willing successors.
However, Khoo resisted any suggestion that he has big shoes to fill, adding: “Teo Ping did well for us as a leader but he was also surrounded by many passionate people.
“It’s not one man’s job; rugby is a team game and we need to credit the whole (SRU) team’s effort.”Read article
ESG has been the official commercial agency and event organiser of Cold Storage Kids Run for 10 straight years since 2008.
At the fifth Cold Storage Kids Run back in 2012, Sim Kwang Meng had to carry his then two-year-old son Nathan across the finish line.
On Sunday (May 28) however, Nathan not only completed the 800-metre Boogey Banana Sprint boys’ race by himself but did it in record time on his way to clinching first place.
A beaming Sim was full of praise for his son: “He enjoys running. We didn’t train him, he runs a lot by himself.”
The Sims, together with over 9,000 children and their family members, kicked off the June school holidays by celebrating the 10th anniversary of Asia’s longest-running event dedicated to children’s running.
The event, held for the first time at Sentosa’s Palawan Green, was graced by Minister for Culture, Community and Youth Grace Fu. Minister Fu joined in for the Stroller Family Fun Run where parents ran with their babies aged between six and 24 months.
Over 9,000 children and their family members, kicked off the June school holidays by celebrating the 10th anniversary of Asia’s longest-running event dedicated to children’s running.
The race route, which extended along the coast including segments of Palawan beach, proved to be a hit with participants.
Lynda Lye has been to every edition of the run with her family since its inception and believes that the venue was the highlight of this year’s event. The Lyes first participated in the run back in 2008 with their first child, who is now in her teens and over the age limit. But Lynda and her husband still took their three younger children along for Sunday’s event.
The 44-year-old head of digital sales operations at Cisco Systems said: “It’s much more airy because (the race route) is next to the sea. This year is the best experience we’ve had.”
Besides running, the children were also treated to performances from Kidzania, sport booths and a carnival which featured a Transformers Truck. Cold Storage health and wellness mascots were also present to give away healthy snacks such as bananas, milk, fruit cups, red and green apples for free.
Marathoner Jasmine Goh, who is set to represent Singapore at the upcoming SEA Games, was at her first run with her two daughters aged 10 and eight and was impressed with the event.
The 44-year-old financial adviser said: “Organisers have done a great job in ensuring an enjoyable time for the children and it’s good for them to learn more about different sports and also the importance of healthy eating.
“My daughters Cherish and Faith really enjoyed their first Cold Storage Kids Run and I’m sure they will want to run again next year.”Read article
The annual Singapore National Age Group Championships (SNAG) will celebrate its 48th edition with a sponsorship boost this year, with China Life Insurance Singapore coming onboard as title sponsor for the prestigious local swimming event.
As the last local qualifying meet for August’s SEA Games in Kuala Lumpur, the China Life Insurance Singapore SNAG 2017 will see local swimmers battling for a place on the SEA Games squad as the Republic’s swim team look to build on their unprecedented success at the 2015 Games, where they won a record 23 gold medals.
The championships will be held on March 10-19 at the OCBC Aquatic Centre at the Singapore Sports Hub.
“As part of one of the largest insurance firms in the world, we are thrilled to support one of the most anticipated sporting events in Singapore,” said Tony Chow, Chief Executive of China Life Insurance Singapore.
“Through our involvement with Singapore’s highly profiled sport – swimming, we are proud to have this opportunity to inspire the athletes in their pursuit of realising their dreams to succeed on the global stage.
“China Life has always believed and supported the development of sports. We are committed to support the community to help them achieve their goals and to celebrate their milestones with them.
“We hope that our sponsorship of the Singapore National Age Group Championships will further promote the local sporting culture and motivate these athletes to a higher level of sporting excellence.”
China Life Insurance Singapore will also be launching a five-lesson ‘learn-to-swim’ Corporate Social Responsibility (CSR) programme with special needs children from Pathlight School.
The CSR programme will culminate with a “grand final” swim competition on the day of junior finals on March 12. This gives the children the rare opportunity to take part in a national swimming competition that is held in a world-class venue like the OCBC Aquatic Centre.
China Life Insurance Singapore will also be conducting a workshop which will have May Yim Schooling, mother of Olympic champion Joseph Schooling, to share on what it takes to raise an Olympic champion.Read article
The HSBC World Rugby Singapore Sevens have two more prominent backers. At the official announcement yesterday, Pan Pacific Singapore was unveiled as the official hotel, while Volvo was named as the official car of the two-day tournament, which will be held at the National Stadium on April 16 and 17. The five-star hotel will host 16 teams, including rugby officials and dignitaries and the resident manager, Steve Laine, said: “We are delighted to be the official hotel for the HSBC World Rugby Singapore Sevens. Having been one of the official Read More >>
Fiji Airways will be the official airlines of the HSBC World Rugby Singapore Sevens 2016, as Rugby Singapore – the events and commercial arm of the Singapore Rugby Union (SRU) – looks to bring fans in from around the world to the April 16-17 tournament at the National Stadium.
The three-year partnership with Fiji Airways – which TODAY understands to be a part-cash, part in-kind sponsorship deal – comes as the country’s national carrier embarks on its maiden flight to Singapore on April 5.
Over 200 fans from Fiji have already booked their direct flights to Singapore, with more eager to come support their team, it was announced today (Feb 15) at the Singapore Sports Hub’s National Stadium.
Brokered by local sports marketing firm Enterprise Sports Group (ESG), the sponsorship deal will also see the Fijian sevens team – the reigning HSBC World Sevens Series champions who are one of the favourites for the gold medal at the Rio Olympics – staying back after the Singapore Sevens for two days to conduct coaching clinics for the Singapore national rugby sevens team.
“We are expecting 500 to 1000 Fijians (to fly via Fiji Airways) to come to watch the tournament here in Singapore. That is a conservative estimate,” said Aiyaz Sayed-Khaiyum, Fiji’s Attorney-General and Minister for Finance, Civil Aviation, Public Enterprises, Civil Service and Communications.
“Fiji Airways will be flying to Singapore for the first time soon, and it is a perfect time to partner Singapore Rugby and bring our fans in.
“We will discuss with the SRU to see how we can look at opportunities to collaborate on the sporting level. Perhaps we can see Fijians play in Singapore clubs to help raise the standard of rugby here too.”Read article
More than shuttlecocks will take flight when the Australian Badminton Open hits Sydney again this year, running from June 7-12, 2016.
Badminton Australia has today announced that China’s XIAMENAIR is the new title sponsor of the XIAMENAIR Australian Badminton Open. The new sponsorship deal comes as Badminton Australia launch local representation for the tournament at the Jackie Chan Film Gallery in Shanghai today, February 1, 2016.
The move into China will mark the first international launch for the Australian Badminton Open – Australia’s most prestigious badminton event.
The Australian Badminton Open has been secured for Sydney by the NSW Government, through its tourism and major events agency, Destination NSW. NSW Minister for Trade, Tourism and Major Events and Minister for Sport, Stuart Ayres said the announcement will provide the Australian Badminton Open with an enormous boost.
“This partnership, facilitated by Destination NSW, will see the Australian Badminton Open promoted in China, attracting more visitors to Sydney and Regional NSW for the event. In November, NSW became the first State to sign a Memorandum of Understanding with XIAMENAIR, with the airline now flying directly to Sydney five times a week. It is fantastic to see the relationship between our State and XIAMENAIR growing even stronger.”
Loke Poh Wong, Badminton Australia’s Board member and Tournament Director said: “We’re thrilled to welcome XIAMENAIR as the new title sponsor for the event, and it’s particularly exciting when we are launching in China and focused on increasing attendance at the event from the world’s badminton powerhouse.
The 2016 XIAMENAIR Australian Badminton Open Superseries will offer one of the most lucrative sporting prize pools in Australia, with US $750,000 up for grabs. It also gives athletes one of the last opportunities to earn the world ranking points needed to compete and improve their seeding at the Olympic Games in Rio in 2016.
Broadcast into more than 200 million homes globally in 2015, the event will bring with it an influx of players, officials and supporters from not just around Australia but the world.
XIAMENAIR started flying to Australia from November 30, 2015 – and is the first privately owned airline in China. Since it was founded the airline was honoured as “The Best Airline in Mainland China” six consecutive times, and has recently launched a new strategy “Fly High, Fly Far and Fly Outwards”.
“XIAMENAIR’s Title Sponsorship of the Australia Badminton Open is very timely as we expanded our flight route to Sydney in November 2015. With the deployment of the newest Boeing Dreamliner planes with the excellence in inflight services, the new XIAMENAIR route to Sydney has proven to be successful and well received by customers in Australia and China. With the partnership with the Australian Badminton Open, we hope to continue our good work in fostering better relationships between Australia and China through sports and travel, and to further our commitment to support the growth of badminton globally,” said Mr Zhao Dong, Executive Vice President, XIAMENAIR.
“XIAMEN fits so well with the ABO tournament. We’re excited about how this partnership, combined with the on the ground presence at the Jackie Chan Film Gallery, opens us up to China where the interest in badminton is phenomenal. There is already a lot of interest in our Australian tournament, and we attract the best of the Chinese player’s year on year. But with XIAMEN on-board, travelling to Sydney to see the tournament and all Sydney has to offer just got easier,” said Geraldine Brown, President, Badminton Australia.Read article
Sports marketing agency ESG celebrated one of its most considerable milestones thus far by witnessing its 10th anniversary in 2015. The Singapore-based firm has played critical roles in the both local and international sporting scenes since 2005, delivering numerous significant partnerships fruition.
Key partners and individuals from the sporting fraternity sent well-wishes and congratulatory messages for the achievements through the decade.
“We have witnessed very exciting growth in both sports and well as sport business in Singapore. I’m very happy that Terence started ESG 10 years ago,” said industry veteran Ng Ser Miang, Chairman, International Olympic Committee and Vice President, Singapore National Olympic Council, with reference to ESG’s Managing Director Terence Khoo. “He has also gone beyond Singapore in gradually establishing ESG as an important international player.”
Nicholas Fang, a prominent figure in the sports media industry echoed this sentiment. “Singapore’s sports scene has come on in leaps and bounds in the past decade and ESG has played a very crucial, central role in terms of the development of supporting the growth of sports here and on putting Singapore on the global sporting map,” said the Chef de Mission, Team Singapore, 28th SEA Games Singapore 2015 and Singapore National Olympic Council member.
Well wishes also rung in from international industry practitioners like Paul-Erik Hoyer Larsen, President, Badminton World Federation and Taufik Hidayat, former World & Olympic Men’s Singles Champion.
ESG’s presence has indeed been established in many sporting circles and looks set to continue growing in the years to come, as the Asia sporting scene enters an exciting era. Likewise, its team looks forward to forging ahead and expounding on opportunities that leverage on the platform of sports marketing.
UnionPay International will pledge more than S$1 million to the SEA Games, and will provide free hot air balloon rides for the public during the SEA Games Carnival.
UnionPay International (UPI) announced on Thursday (May 14) it is now the official payment systems sponsor of the 28th SEA Games.
UPI will facilitate the movement of payments related to the Games, said the company’s General Manager for Southeast Asia Wenhui Yang. “We will provide promotional offers which people can enjoy when they use the card,” added Mr Yang.
As the latest sponsor of the Games, UPI pledged more than S$1 million to the biennial event.
Hot air balloon rides
The company is also planning to provide free hot air balloon rides for the public as part of the SEA Games Carnival, which will be held on the May 31 to Jun 16 in Singapore.
The hot air balloon, to be located at the Sports Hub, will only move vertically for safety reasons, as there are big structures in the vicinity, said Singapore SEA Games Organising Committee (SINGSOC) Exco Chairman Lim Teck Yin.
The rides will be subject to approval from the authorities.
Mr Yang added that more details on the hot air balloon rides will be revealed soon.
Xiamen Airlines has launched its official partnership with the TOTAL BWF World Championships in Jakarta with a range of special travel packages to entice more badminton fans to attend the BWF Major Event in August.
During yesterday’s partnership signing ceremony between Xiamen Airlines and the Badminton World Federation (BWF) in China, airlines officials announced plans to introduce travel packages such as “Parent and Child Badminton Tour Package” or “Catch the Badminton Star in Jakarta BWF World Championships Tour Package” plus the creation of badminton souvenirs as giveaways.
Xiamen Airlines will be the official airline partner for the TOTAL BWF World Championship 2015 in Jakarta, Indonesia. This is the first time BWF has inked an officially partnership with an airline and both parties will engage in a “Fly with Passion” journey designed to reap mutual positive developments and benefits.
Deputy General Manager of Xiamen Airlines, Zhao Dong, said this strategic partnership brings the best resources of both BWF and Xiamen Airlines together in achieving their respective ambitions of getting more people to play and watch badminton and having more passengers on board Xiamen Airlines flights.
During the TOTAL BWF World Championships, Xiamen Airlines will receive strong brand exposure via extensive television coverage in more than 30 countries Thomas Lund with Zhao Dong of Xiamen Airlinesand to more than one billion viewers. This is the first time Xiamen Airlines is using a top sporting tournament as a form of brand exposure promotion and they look forward to combining the resources of both BWF and Xiamen Airlines to create wider brand awareness for the airline.
BWF Secretary General, Thomas Lund, expressed great admiration for Xiamen Airlines’ many superb achievements during its 30-year history, now making it a heavyweight in the airlines industry. Additionally, he said BWF looks forward to the new partnership and ensuring a fulfilling relationship for both organisations.
Xiamen Airlines and BWF then exchanged corporate gifts, witnessed by an audience including specially invited guests such as Sydney 2000 Olympic badminton Men’s Singles gold medalist, Ji Xinpeng of China. The partnership logo was also unveiled, showing a strong synergy between BWF’s logo which is shaped like a shuttlecock and Xiamen Airline’s Egret design logo. The partnership logo symbolises the vitality of sport and has a modern, international look.
Badminton is one of the most popular sports in Asia especially in South East Asia. Since 2000, 17 of the 27 editions of BWF World Championships, BWF Thomas & Uber Cup Finals and BWF Sudirman Cup have been held in Asia which aligns very closely with Xiamen Airlines’ key markets.
Xiamen Airlines is a member of the Sky Team Airline Alliances and in 30 years of development has worked towards “modernization, corporatization and internationalization” as its key business strategy. Xiamen Airlines’ fleet are all Boeing and to date they have 127 Boeing planes, annual passenger turnover of more than 20 million, total company assets worth more than RMB 40 billion and more than 300 international and domestic flight routes. Having recently purchased six (6) Boeing Dreamliner planes, Xiamen Airlines will be expanding its international route to Europe, the Americas and Australia.Read article