ESG Celebrates 10th Anniversary

(From left) Mr Terence Khoo, ESG Managing Director; Mr Owen Leed, Commercial and Communications Director of Badminton World Federation (BWF); Mr Taufik Hidayat, Former World and Olympic Badminton Men’s Singles Champion; Mr Jamie Teo, Singapura Finance CEO.

Sports marketing agency ESG celebrated one of its most considerable milestones thus far by witnessing its 10th anniversary in 2015. The Singapore-based firm has played critical roles in the both local and international sporting scenes since 2005, delivering numerous significant partnerships fruition.

Key partners and individuals from the sporting fraternity sent well-wishes and congratulatory messages for the achievements through the decade.

“We have witnessed very exciting growth in both sports and well as sport business in Singapore. I’m very happy that Terence started ESG 10 years ago,” said industry veteran Ng Ser Miang, Chairman, International Olympic Committee and Vice President, Singapore National Olympic Council, with reference to ESG’s Managing Director Terence Khoo. “He has also gone beyond Singapore in gradually establishing ESG as an important international player.”

Nicholas Fang, a prominent figure in the sports media industry echoed this sentiment. “Singapore’s sports scene has come on in leaps and bounds in the past decade and ESG has played a very crucial, central role in terms of the development of supporting the growth of sports here and on putting Singapore on the global sporting map,” said the Chef de Mission, Team Singapore, 28th SEA Games Singapore 2015 and Singapore National Olympic Council member.

Well wishes also rung in from international industry practitioners like Paul-Erik Hoyer Larsen, President, Badminton World Federation and Taufik Hidayat, former World & Olympic Men’s Singles Champion.

ESG’s presence has indeed been established in many sporting circles and looks set to continue growing in the years to come, as the Asia sporting scene enters an exciting era. Likewise, its team looks forward to forging ahead and expounding on opportunities that leverage on the platform of sports marketing.