Founded in 2005, Enterprise Sports Group (ESG) is the leading Singapore-based international marketing agency specializing in Event Planning and Management. ESG has generated over $80 million in sponsorship cash, collaborated with more than 1,000 regional and local brands, and managed events for over 1,000,000 participants and spectators.
ESG has pioneered large-scale events such as the Great Eastern Women 10k and the Cold Storage Kids Run, and it has managed the prestigious Standard Chartered Singapore Marathon.
Excelling in sponsorship rights, ESG has partnered with top organizations like the International Triathlon Union, UFC, and the Singapore Badminton Association, also managing premier events for the Badminton World Federation.
As an associate of Kingsmen Creatives Ltd, an SGX-listed company, ESG leverages a global network and unparalleled expertise to deliver exceptional Event Planning and Management services.
With pioneering large-scale events like the Great Eastern Women 10k, Cold Storage Kids Run, and managed the Standard Chartered Singapore Marathon.
Excelling in sponsorship rights, ESG has worked with top organisations such as the International Triathlon Union, UFC, and the Singapore Badminton Association, and managing premier events for the Badminton World Federation.
As an associate of Kingsmen Creatives Ltd, an SGX-listed company, ESG benefits from a global network and unparalleled expertise.
Since graduating with a law degree from the University of Sheffield, Mr. Khoo has been devoted to the business of sport after his illustrious sports career as a National Athlete. He represented Singapore in Rugby from 1988 to 2000 and was Captain for several seasons.
He has always been passionately involved in the pursuit of sporting excellence and has enjoyed various sporting appointments including General Manager of the Singapore Rugby Union, General Manager of Octagon RTA and Director of Sports Business at the Singapore Sports Council before establishing Enterprise Sports Group Pte. Ltd. (ESG) in 2005.
Mr. Khoo was President of Singapore Rugby from 2017 to 2022, Council Member World Rugby from 2019 to 2022, and is currently the Deputy President of Asia Rugby and a member of its Executive Committee since 2019.
Mr. Khoo also sits on the Board of Singapura Finance Limited as an Independent Non-Executive Director and a Director at Touche an F&B and Entertainment solutions provider.
As an Executive Director of ESG, David Sim heads the company’s commercial rights and sponsorship drive. A Dean’s List graduate in Business Studies (Marketing) from Nanyang Technological University (NTU), David was a key member of the Sports Business Division at Singapore Sports Council. He played a pivotal role to grow the Standard Chartered Singapore Marathon from humble beginnings in 2001 to an iconic national sporting event today.
David also created the Women 10K and the Cold Storage Kids Run to become Asia’s largest Women’s and Kids’ running event respectively. He is now actively developing regional markets including China and Hong Kong for ESG.
As an avid sportsman, David has captained the Home United Under-16 Football team and the NTU Varsity Football team. In 2001, he represented Singapore in the ASEAN University Games as Vice-Captain of the Singapore Combined University Soccer Team.
Mr. Benedict Soh is the Executive Chairman and co-founder of Kingsmen, a leading communication design and production group that is listed on the Main Board of the Singapore Exchange, with 18 offices across Asia Pacific and the Middle East. Its main business segments comprise retail & corporate interiors, exhibitions & events, thematic & museums, and alternative marketing. Mr. Soh spearheads the strategic planning and business development of the Group and has over 40 years of experience in the design and production of interiors and exhibits.
Within the industry, he is actively involved as a member of the Investment Panel of Spring Seeds Capital and the International Action Crucible of IE Singapore. A strong proponent of education, Mr. Soh is Chairman of Tourism & Hospitality Programmes and a member of the Academic Advisory Board at MDIS. He is also a member of the School Advisory Council of Northbrooks Secondary School and a past president of the Rotary Club of Pandan Valley.In 2012, he was honoured with the Lifetime Achievement For Outstanding Contribution to Tourism by the Singapore Tourism Board.
At ESG, we place equal importance on client satisfaction and giving back to society.
To nurture talented students for the growing sports industry, ESG sponsors full scholarships at the Republic Polytechnic’s School of Health and Leisure.
ESG assisted SNOC pro-bono to organize and raise funds for the Singapore Olympic Foundation Inaugural Charity Golf event held at Sentosa Golf Club. The whole event raised SGD 450,000 in donations.
As the owner of Kids Run, ESG promoted social awareness through the Cold Storage Kids Run’s event initiatives. In 2013, the event raised $11,000 for Caring for Cambodia Singapore, of which the donations were used to purchase new shoes for the underprivileged kids in Cambodia.
Together with BWF, ESG organized a badminton clinic to inspire and train the future Singapore Shuttlers at the Singapore Sports School.
Together with Hanwell, ESG managed the marketing and public relations efforts of donating 40,000kg of Royal Umbrella rice to the low income families of the Cheng-San Seletar Division.
In 2012, ESG fronted the Plant-A-Tree initiative as part of the Cold Storage Kids Run to promote environmental awareness. A total of 26 trees were planted at Fort Canning Park to support a clean and green environment.
In 2008, ESG spearheaded the Women Against Cancer campaign with the aim of raising funds for women’s health issues. The result was a partnership with Great Eastern that created the biggest Women’s sporting event in Asia. This raised S$100,000 for the Breast Cancer Foundation (BCF) and Cervical Cancer Prevention Fund (CCPF).
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