Rewards Marketing

We build a suite of rewards and privilege programmes for your member and employee experience, encouraging loyalty and interaction through gamification, incentives, and benefits. This approach fosters long-term loyalty and engagement, ensuring that members and employees feel valued and motivated to participate actively.

Our Work

AIA vitality loyalty

AIA Vitality

ESG was commissioned by AIA Singapore to consult and acquire strategic partnerships and loyalty activation for AIA Vitality. ESG secured Cold Storage as the exclusive supermarket and consulted AIA on its activation programme with Cold Storage across 56 stores island-wide.

UnionPay Travel Mate Asia

ESG was selected by UnionPay to acquire merchants and brands for UnionPay’sTravel Mate Asia and Asia Prestige Programme in 5 categories: Hotel, Dining, Shopping and Attractions. Over 150 merchants participated across 3 countries: Singapore, Malaysia and Bali.

Changi Rewards

ESG was appointed by Changi Airport Group (CAG) to strategize its privilege and rewards programme. ESG was also assigned to secure and manage consumer loyalty programmes with exclusive offers for over 1.6 million users in the Changi Rewards Program.

Samsung Rewards

ESG was appointed by Samsung Rewards to procure strategic partners for Samsung Pay App, ESG secured 50+ merchant offers for instant gratification and gamification. ESG developed consumer loyalty programmes allowing users to earn Points on every transaction made using Samsung Pay and use it to get rewards thus boosting employee experience.