Sponsorship Representation

From grassroots to world-class levels, ESG offers sponsorship representation for individuals and organisations. We understand the complexities and challenges associated with securing title sponsors and brand building. Our team is committed to delivering results and ensuring accountability throughout the process of athlete management and community engagement.

Our Work

OLYMPUS DIGITAL CAMERA brand building

Badminton World Federation (BWF)

Appointed as the exclusive commercial agency for sponsorship representation of Badminton World Federation, ESG secured:

  • Title Sponsor of AVIVA Singapore Badminton Open 
  • Osim and MetLife as Title Sponsors of BWF World Superseries 
  • LiNing, Red Bull China & Chery China for BWF Major Events 
  • Total, energy giant as Title Sponsor of BWF Major Events
Xiamen Air brand building

Xiamen Air

ESG collaborated with Xiamen Airlines, one of the leading airlines in China, on its sponsorship strategy to support its brand building, community engagement and global expansion. ESG secured XiamenAir as:

  • Title Sponsor of the Australian Badminton Open 
  • Official Sponsor of the Total BWF World Championships 

Masters Football Asia

Our company was appointed by Masters Football Asia as Commercial Agency for Sponsorship representation and sales. Developing sponsorship inventories on behalf of Masters Football ranging from branding opportunities to community engagement and securing Great Eastern and Tag Heuer as official sponsors.

Chery-MeetGreet brand building

Chery (China) Meet & Greet

Chery (China) activated their sponsorship to the BWF Major Events by appointing ESG to organize a 16-city tour of badminton legends, Peter Gade and Taufik Hidayat in China. ESG also brokered and provided athlete management services during the tour. The successful activation brought in 2,000 people into the stores and 229 car sales over the 10-day period.

UnionPay International – 28th SEA Games Activation

We were commissioned by UnionPay International to activate their sponsorship and provide sponsorship representation for the 28th SEA Games Singapore. It involves Hot Air Balloon rides as part of the SEA Games Carnival at the Singapore Sports Hubs, a regional marketing campaign for brand building, community engagement, social media engagement, and press events.

Singapore National Age Group Swimming Championships

ESG led Singapore’s most prestigious national swimming championship since 1968, featuring the best age group swimmers from 8 years onwards. ESG has been appointed as the exclusive commercial agency by Singapore Swimming Association. ESG secured:

  • China Life Insurance Singapore as Title Sponsor 
  • Singapura Finance as Title Sponsor
  • China Life Insurance Singapore as Title Sponsor 
  • Singapura Finance as Title Sponsor