Sponsorship Representation

From grassroots to world-class levels, ESG offers sponsorship representation for individuals and organizations. We understand the complexities and challenges of this crucial revenue stream. Our team is committed to delivering results and ensuring accountability throughout the process.

Our Work

Badminton World Federation (BWF)

ESG appointed as the exclusive commercial agency for Badminton World Federation, ESG secured:

  • Title Sponsor of AVIVA Singapore Badminton Open 
  • Osim and MetLife as Title Sponsors of BWF World Superseries 
  • LiNing, Red Bull China & Chery China for BWF Major Events 
  • Total, energy giant as Title Sponsor of BWF Major Events

Xiamen Air

ESG collaborated with Xiamen Airlines, one of the leading airlines in China, on its sponsorship strategy to support its brand building and global expansion. ESG secured XiamenAir as:

  • Title Sponsor of the Australian Badminton Open 2016
  • Official Sponsor of the Total BWF World Championships 2015

Masters Football Asia

ESG appointed by Masters Football Asia as Commercial Agency for Sponsorship sales. Developing sponsorship inventories on behalf of Masters Football ranging from branding opportunities to community engagement and securing Great Eastern and Tag Heuer as official sponsors.

Chery (China) Meet & Greet

Chery (China) activated their sponsorship to the BWF Major Events by appointing ESG to organize a 16-city tour of badminton legends, Peter Gade and Taufik Hidayat in China. ESG also brokered and provided athlete management services during the tour. The successful activation brought in 2,000 people into the stores and 229 car sales over the 10-day period.

UnionPay International – 28th SEA Games Activation

ESG commissioned by UnionPay International to activate their sponsorship for the 28th SEA Games Singapore. It involves Hot Air Balloon rides as part of the SEA Games Carnival at the Singapore Sports Hubs, regional marketing campaign, social media engagement and press events.

Singapore National Age Group Swimming Championships

ESG led Singapore’s most prestigious national swimming championship since 1968, featuring the best age group swimmers from 8 years onwards. ESG has been appointed as the exclusive commercial agency by Singapore Swimming Association. ESG secured:

  • China Life Insurance Singapore as Title Sponsor 
  • Singapura Finance as Title Sponsor